House style

House Style

Mojo House Style

One of Mojos main house styles is the use of their mast head on every  page. This helps readers to know that it's a Mojo  article and helps them to remember what  magazine they are  reading.

Most Mojo front coves have a similar layout, along with the same colour scheme on most of the front pages. Black and white are the predominant colours on the cover, with the mast head normally in white, but changes due to the background colour. These colours are recognised a nd associated with Mojo so the reader knows it's a Mojo magazine.

A re-occurring feature within Mojo is The Mojo| Interview. The slug on this page is always found in a light blue and black background with the text in white. When the reader sees this slug they know what it is as the colours relate to the article

Mojos main font, that is used for the masthead reappears throughout  the magazine  within slugs and sub titles. They use the same font as type font is associated with the mast head of Mojo when it is seen. This means that the reader knows who the article is by without  having  to look at the front cover.

Q house style

Q's house style is simple and easy to notice. One of Q's main house styles is the placing of their mast head on every page next to the page number.  This is so that the Q branding is carried through the whole magazine so thst the reader knows that all the content in the magazine is Q's

On the front cover of every Q magazine red black and white are the primary colours. When these colours are seen on the front cover they are associated with Q straight away.

 Another main house  style of Q's is to have  drop caps at the beginning  of every article. The drop cap is in white and contained within a red box. This is the use of Q's main  colours. This helps the reader to know its an article by Q.it is also very similar to Q's masthead as that is a white Q within a red box.

All of the slugs that are seen throughout the magazine are simukar as they all have simular font against a one colour background. Most  of the slugs contaim a small image that is related to what  the page is about, e.g. in the section called 'editor's letter' there is a pen to as it's a letter. As this house style is seen throughout the magazine it lets the reader know its a Q article as it is recognisable and linked  to them

Chosen Font

Chosen Masthead Font

This is my chosen font for my masthead. I chose this as it was voted for as the best font in my survey. This font is quite different to the rest. It is readable but quite edgy at the same time. The edges of the font are quite sharp which suggests that the type of music within the magazine is quite edgy and different from other genres.

Masthead Font

Masthead Font ideas

Survey

Name Planning

Magazine Name Ideas

 

•Plus- I thought of Plus as a magazine name idea as it suggests that there is more in the magazine that what you see. This will draw the reader in as they want more for their money.

 

•Sixteen - I thought of this as a magazine name as it is within the target audience of my magazine so will draw people in of that age as they think it is aimed at them.

 

•Paper- Paper is another idea for a music magazine name as it it simple and different to other magazines so it will draw the reader in. It aslo says what the magazine is made of.

 

•Difference- This is another idea as it says what the genre of music is ( Alternative/Indie)

 

•Pulse- Pulse is the idea of a heart beat, this suggests that the type of music within the magazine will make them excited and make their heart beat faster.

  

•Optional - This is another idea for my music magazine as it suggests that it is optional to buy the magazine. It also suggests that the music mentioned inside the magazine is optional to listen to.

•Pause- This is another idea for a magazine name as it suggests that the reader should pause what they are listening to and pick up the magazine. It suggests that it is a chance to take a break and read the magazine to catch up on music news and more.

 

 

•Repeat- Repeat is another idea of mine. when you like a song you repeat it and play i lots. thsi suggests that the magazine is going to be something that people will want to keep reading and repeating it.

 

Chosen Name Idea

Pause is my chosen name idea as it suggests that the reader should pause what they are listening to and pick up the magazine.It suggests that it is a chance to take a break and read the magazine to catch up on music news and more.

 

 



Readership Profile

Readership Profile

Target Audience

• The target audience of my magazine is 15-25 year olds
• Male and female orientated
• Interested in concerts and bands
• Enjoy socializing and finding out information on their favorite bands
• Demographic ABC1

Amy is a 16 year old girl who is still in school studying her A-Levels. She fits into the demographic ABC1 and the Psycographics Explorers and aspirers . Amy is interested in different music that is Indie. She also enjoys finding out  news about all the artists that she likes. In her spare time Amy socializes with friends, listens to music,  learns to plays the guitar,goes to concerts and festivals and relaxes. Finding new bands that she hasn't head of before is one of her favorite things to do. Her favorite artists are Two Door Cinema Club,Oasis, The Kooks and more. Amy has a part time job at  H&M at the weekends.Working here gives her a chance to see all the new fashion as it hits the shelf .She spends most of her money on iTunes, buying new music. She also spends her money on  clothes, Food, Presents and days out with her friends. Amy uses the internet a lot, whether it to be to talk to friends, find out about tours of her favorite bands, buy tickets to concerts, or just find out news on all the artists she enjoys. When Amy isn't out socializing with her friends, she spends time watching films and TV. She enjoys films such as The Breakfast Club,She enjoys watching Music channels on the TV along with shows such as Dexter and The Walking Dead. Amy reads music magazines such as NME and Kerrang. Overall, Amy is into anything different and Alternative and she is a typical teenager obsessed with music.


Mood Board

Chosen Idea

Chosen Idea (Idea 4)
Indie Music Magazine

•Age Range: 15-25

•Demographics: ABC1

•Psychographics: Mainstreamers, Aspirers

•Bold colors such as red and  blue.

•Bold writing that stands out.

•Formal and ‘distant’

•Male and Female orientated.

•The type of artists that might appear in this kind of magazine are artists such as Two door Cinema Club, The Kooks, Oasis and more.

•Music, Concerts, Socializing, reading about favorite bands and more as this is what the reader is into.

•Target Audience Research shows that Indie Music is a popular genre of music so a popular genre of magazine to make. Indie is becoming more widely listened to and songs by Indie artists are becoming more popular and being heard  on the radio a lot more. Indie music is the next up and coming Genre.

•Simple layout so its easier for the reader to read and can enjoy it more.

•Detailed articles but lots of images as that's what people enjoy the most about magazines

•Not to many adverts as they don't interest the reader and they find them annoying.

Inital Ideas

Target Audience Research

 Target Audience Research

 Questions

•What’s your favourite genre of music?

•What’s your favourite part of a music magazine?

•Do you read music magazines?

•Complex or Simple design?

•What don’t you like about Music magazines?

•What’s your favourite band?

•What’s your least favourite band?

•What’s your least favourite genre of Music?

 

Ori

•Rock/ J-Rock

•Posters

•Not Anymore

•Complex

•Lots of Writing

•Rise Against

•One Direction

•Rap

Josh

•Pop

•Images

•No

•Simple

•Too much text

•One Republic

•Justin Bieber

•Classical

Rosie

•Alternative &Indie

•Pictures

•No

•Simple

•Gossip

•One Night Only

•Ariana Grande

•Heavy Metal

Laura

•Alternative & Indie

•Images

•No

•Complex

•Adverts

•All Time Low

•Pharell Williams

•Opera

Aoife

•Soul

•Images

•No

•Simple

•Cost

•Sam Smith

•Justin Bieber

•Screamo

Feature Article Analysis

Feature Article Analysis

Q

Kerrang

 

 

Mojo

Contents Page Analysis

Contents Page Analysis

Kerrang



































Mojo

Q

Front Cover Analysis

Front Cover Analysis

 

 

Kerrang Analysis

Mojo Analysis

Q Analysis

Readership Profiles

Readership Profile

Kerrang

 Kerrang Reader

The readers of Karrang are mainly 15-24 year olds (56%) and also 25-35 year olds (21%) of both genders, male (54.7%) and female (45.3%). They fit into the demographics A,B and C1. They are into rock music and bands such as The Foo Fighters, Green Day and All Time Low.


10 products that you could see in the magazine

1.Concert Tickets
2. Band Merchandise
3.Cd's (Albums and singles)
4.Records
5.Magazine Subscriptions
6.Tour Tickets
7.Films
8.Headphones
9.Instruments
10.Ipods/MP3 Players

Why The magazien Appeals To This Audience

The magazine appeals to this audeince because it contains bands that they like and want to know more about. If also apeals as people constantly want to find new artists and music to listen to so by looking in a magazine it shows them new and upcoming artists that they may like. They know that these artists will apeal to the reader as the artists mentioned are of the same genre as the main artists mentioned in the magazine. The magazine contains competitions that appeal to the reader and get them to buy the magazine for a chance to win the prize. The images and posters in the magazine appeal to this audience as it gives them a reason to buy the magazine as they get free posters and get to see pictures of their favourite artists on the pages

 

Mojo

 

Mojo Readers

The readers of Mojo are between the ages of 30-40, with a mean average of 37 as most of the bands and artists shown in the magazine wont be recognised by a younger audience as much. 66% of Mojo readers fit into the demographics A,B and C1. With a readership of 211,000 people, Mojo is the brand for those truly obsessed with music.

10 products that you could see in the magazine

1.Concert Tickets
2. BandT-Shirts ( and other merchandise)
3.Albums and singles
4.Films adn DVD's
5.Ipods/MP3 Players
6.Tour Tickets
7.Records
8.Headphones
9.Instruments
10.Magazine subscription

Why the magazine appeals to this audience
Mojo Appeals to this audience because it contains information about bands and singers such as Bowie, Pink Floyd, Blondie and The Smiths which are more old school bands so the magazine appeals to the older reader as they are into bands like these and liked them as a child. Mojo is one of the most popular magazines as it tells readers information about music (e.g certian bands/ singers) that they didn't know before. The magazine also appeals to this audience as it has a layout that they know and love so they know what content they are going to het and where. The photos also appeal to the reader as the love to see old bands and their photos on something more modern.


Rock sound


Rock Sound Readers
The reders of Rock Sound are mainly aged between 15-24 years. The readers are both male and female with 52% being female while 48% are males. Rock Sound readers fit into the demographics ABC1.  Rock Sound have a readership of 56,908 people. Their readers are keen to find out more about music as 78% of their audience use Rock Sound to discover new music and trends.

10 products that you could see in the magazine

1.Concert Tickets
2. BandT-Shirts ( and other merchandise)
3.Albums and singles
4.Films adn DVD's
5.Ipods/MP3 Players
6.Tour Tickets
7.Records
8.Headphones
9.Instruments
10.Magazine subscription

Why the magazine appeals to this audience
Rock Sound appeals to this audience because it contains information on upcoming and current artists within the rock genre, and as 78% of their readers use the magazine to discover new music and trends, this appeals to them. Rock Sound gives the reader free things within the magazine which draws them in and makes them buy the magazine e.g. Free CD's and Posters.Rock Sound provides information on upcoming Gig's and Festivals that their favourite bands. This appeals to their reader as Rock Sound's readers spend in total over £210 Million on music and attending gigs, so by providing information on Gigs and new CD's being released they are appealing to the audience.