Readership Profiles

Readership Profile

Kerrang

 Kerrang Reader

The readers of Karrang are mainly 15-24 year olds (56%) and also 25-35 year olds (21%) of both genders, male (54.7%) and female (45.3%). They fit into the demographics A,B and C1. They are into rock music and bands such as The Foo Fighters, Green Day and All Time Low.


10 products that you could see in the magazine

1.Concert Tickets
2. Band Merchandise
3.Cd's (Albums and singles)
4.Records
5.Magazine Subscriptions
6.Tour Tickets
7.Films
8.Headphones
9.Instruments
10.Ipods/MP3 Players

Why The magazien Appeals To This Audience

The magazine appeals to this audeince because it contains bands that they like and want to know more about. If also apeals as people constantly want to find new artists and music to listen to so by looking in a magazine it shows them new and upcoming artists that they may like. They know that these artists will apeal to the reader as the artists mentioned are of the same genre as the main artists mentioned in the magazine. The magazine contains competitions that appeal to the reader and get them to buy the magazine for a chance to win the prize. The images and posters in the magazine appeal to this audience as it gives them a reason to buy the magazine as they get free posters and get to see pictures of their favourite artists on the pages

 

Mojo

 

Mojo Readers

The readers of Mojo are between the ages of 30-40, with a mean average of 37 as most of the bands and artists shown in the magazine wont be recognised by a younger audience as much. 66% of Mojo readers fit into the demographics A,B and C1. With a readership of 211,000 people, Mojo is the brand for those truly obsessed with music.

10 products that you could see in the magazine

1.Concert Tickets
2. BandT-Shirts ( and other merchandise)
3.Albums and singles
4.Films adn DVD's
5.Ipods/MP3 Players
6.Tour Tickets
7.Records
8.Headphones
9.Instruments
10.Magazine subscription

Why the magazine appeals to this audience
Mojo Appeals to this audience because it contains information about bands and singers such as Bowie, Pink Floyd, Blondie and The Smiths which are more old school bands so the magazine appeals to the older reader as they are into bands like these and liked them as a child. Mojo is one of the most popular magazines as it tells readers information about music (e.g certian bands/ singers) that they didn't know before. The magazine also appeals to this audience as it has a layout that they know and love so they know what content they are going to het and where. The photos also appeal to the reader as the love to see old bands and their photos on something more modern.


Rock sound


Rock Sound Readers
The reders of Rock Sound are mainly aged between 15-24 years. The readers are both male and female with 52% being female while 48% are males. Rock Sound readers fit into the demographics ABC1.  Rock Sound have a readership of 56,908 people. Their readers are keen to find out more about music as 78% of their audience use Rock Sound to discover new music and trends.

10 products that you could see in the magazine

1.Concert Tickets
2. BandT-Shirts ( and other merchandise)
3.Albums and singles
4.Films adn DVD's
5.Ipods/MP3 Players
6.Tour Tickets
7.Records
8.Headphones
9.Instruments
10.Magazine subscription

Why the magazine appeals to this audience
Rock Sound appeals to this audience because it contains information on upcoming and current artists within the rock genre, and as 78% of their readers use the magazine to discover new music and trends, this appeals to them. Rock Sound gives the reader free things within the magazine which draws them in and makes them buy the magazine e.g. Free CD's and Posters.Rock Sound provides information on upcoming Gig's and Festivals that their favourite bands. This appeals to their reader as Rock Sound's readers spend in total over £210 Million on music and attending gigs, so by providing information on Gigs and new CD's being released they are appealing to the audience.